AQA Business Studies
What will I learn?
This course gives you the chance to understand the dynamic environment in which business operates and appreciate the many factors which impact on business activity and business behaviour. You will try to gain an understanding of the issues facing UK businesses in the 21st century. Areas of business which are studied include people in business, marketing, starting and growing a business and finance. We also investigate how businesses interact with their employees and the financial aspect of business operations – profits, cash flows and breaking-even. To be successful in business people have to be able to work well with others, and in business studies learners are expected to collaborate in teams to come to solutions to the problems we pose. Computers are regularly used throughout the course in order to learn about business computing.
What is the structure of the course?
The course is currently divided into two parts – ‘Influences of operations and HRM on business activity’ and ‘Influences of marketing and finance on business activity’. ‘Influences of operations and HRM on business activity’ – learners will develop their understanding across four key topics during this aspect of the course: business in the real world, influences on business, business operations and human resources. These topics will offer learners the opportunity to analyse how businesses recruit their workforce, develop customer loyalty and choose the business structure that best suits their current aims and objectives. Learners will also develop entrepreneurial skills and have an opportunity to investigate existing entrepreneurs. There is a 1 hour 45-minute written paper at the end of the course.
‘Influences of marketing and finance on business activity’ – learners will then explore the world of marketing and finance, as well as developing their understanding across the ‘business in the real world’ and ‘influences on business’ topics, but from the perspective of expanding a business, rather than just starting it. Learners will study how businesses apply different marketing strategies to try and secure a competitive edge, different ways to apply for and manage finances and how to conduct both primary and secondary research in order to develop an advantageous understanding of the current market and possible changes in trend. This aspect of the course is also assessed at the end of the course in a 1 hour 45-minute written paper.
There will be two written examination papers, both worth 50%. Paper 1 – ‘Influences of operations and HRM on business activity’ (Business in the real world, Influences on business, Business operations and Human resources). Paper 2 – ‘Influences of marketing and finance on business activity’ (Business in the real world, Influences on business, Marketing, Finance). Both papers are divided into three sections. Section A has multiple choice questions and short answer questions worth 20 marks. Section B has one case study/data response stimuli with questions worth approximately 34 marks. Section C has one case study/data response stimuli with questions worth approximately 36 marks.
Who do I contact for further information?
Mr Williams, Subject Leader for Business Studies ([email protected])